THE MUSIC INDUSTRY

What is the problem?

New Market Environment

From download to streaming.
From majors to independents.
From territorial monopole to no boundaries.

Today’s music and movie industry has not responded to the digital revolution and its opportunities to streamline digital data handling and to leverage success through interconnected technology solutions.

No Boundaries

The digital market and the European directive on collective management of copyright has eliminated territorial monopole and will change dramatically the collection society landscape as much as the right holders decision in the management of their rights.

Today, already 75% of revenue is generated through the digital market. Up to 50% (against only 16% for physical products) are generated abroad.
Meaning not in the country where the right holder is located. Interconnected cross-border solutions are therefore existential for efficient and seamless control of copyrights.

Encapsulated

The music and movie industry has not adapted to the today's market requirements of consumer centricity concepts. Interconnected systems to other life style or commercial industries are missing.

For example: cross industry bonus and reward programs for consumers are not established.

Endless applications
with limited functionality

There is no one-stop solution throughout the entire music and movie industry value chain. From product, distribution, royalty collection societies until the final consumer.

Therefore centralized, transparent and efficient copyright, finance, marketing and customer relation management, from the creation until the final consumer targeting is impossible.

Long and expensive finance terms

Extremely long income collection terms (up to 18 months) and high commissions, combined with missing transparency of the collection societies royalty distribution parameters have a significant negative impact on financial planning and cash flow.

New, fully transparent, fast and low cost payment systems like cryptocurrencies are not implemented in the traditional music industry.

The value gap & reduced profits

Unfair income distribution of platforms such as YouTube, Facebook and many others to the composers, performers and right owners, and more significant, no or minimal participation on secondary income through affiliated marketing and advertisement, create a significant value gap.

REDUCED PROFITS
The strong competition of just a handful major retailers and streaming platforms will lead to nearly zero royalty income.

On the other hand, the high amount of players throughout the value chain reduces the profit margin for each unit significantly.

copyright infringements, piracy & incorrect metadata

300.000 mixes, remixes, playlists and visual content are updated daily.
90% of this content is illegal and does not generate income to the original creators and performers.

INCORRECT META DATA
Incorrect metadata and no industrial exchange standard make it impossible to monitor and protect copyrights with just metadata comparison.

OUR SOLUTION

has focused on these challenges and developed
an unparalleled one-hub platform

Affiliated marketing Watermark Fingerprint Monitoring Royalties Metadata Distribution Playlists Sync licensing

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